I’ve been a freelance journalist covering advertising, marketing, digital media, and tech since 2001, with bylines in BuzzFeed, ChicagoNow (Chicago Tribune Media Group), The Content Strategist, Contently Quarterly, The Globe and Mail, Marketing Magazine, The Montreal Gazette, Mashable, The Muse, The National Post, and USA Today.
On the content development side, I’ve produced and edited site copy, ebooks, blog posts, sponsored articles, white papers, and infographic copy for brands like Audi, Audible, Braintree (a division of PayPal), MOO, Philips Lighting, Shutterstock, TELUS International, and Vistaprint Digital. My work has appeared in publications like Adweek, Business Insider, Forbes, The Drum, The Economist, and The Huffington Post.
I'm a writer, but I'm also a former practitioner. As a digital media strategist in both Canada and the US, I helped brands develop interactive marketing strategies and wrote copy for ads of all kinds. I’ve been a speaker and moderator at internet marketing industry events like Search Engine Strategies (SES), the original conference on SEO; a guest blogger for Social Media Week; an instructor with MarketingProfs University; and a long-time judge for The Webby Awards.